A brand and digital experience designed to make pensions simple, human, and accessible.

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Pension Point - Transforming a Financial Service brand for the digital age.

Pension Point is a UK-based financial services business helping individuals and employers navigate the often complex world of pensions and retirement planning. With a focus on transparency, support, and long-term value, Pension Point needed a brand identity and digital presence that would build trust, communicate clarity, and support future growth.

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When they approached us, the brand lacked a cohesive visual identity, and their digital touch points didn’t reflect the approachable, professional ethos of the business. They needed more than just a website—they needed a strategic overhaul of their brand and a functional, scalable digital platform to serve clients with clarity and confidence.

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Solution

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We began by defining a new brand direction that would resonate with Pension Point’s audience: clear, trustworthy, and modern—while retaining the approachability needed in financial services.

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1. Brand Development

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Our process included:

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A fresh visual identity including logo design, typography, and colour palette to position Pension Point as both credible and approachable.
A brand tone of voice framework that balanced expertise with clarity, making pensions feel less intimidating for end users.
A flexible design system to support future marketing, digital, and print materials.

2. Website Design & Development

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Once the brand was defined, we brought it to life through a fully bespoke, purpose-driven website:

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A clean, modern layout with a focus on usability and accessibility for all age groups.
Clear service segmentation for individuals and employers, guiding users to relevant information quickly.
A modular CMS backend allowing the team to easily update content and create new pages as the business grows.
Interactive elements including calculators, contact forms, and downloadable guides, improving engagement and lead capture.

We prioritised performance, security, and SEO, ensuring the site is not only visually engaging but built to scale and rank.

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Conclusion

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By focusing on both brand development and digital functionality, we helped Pension Point evolve into a future-ready business with a platform built for trust, clarity, and long-term growth.

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Their new identity is not only visually striking but strategically aligned with their mission: to make pensions more understandable and accessible for everyone. With a flexible digital foundation in place, Pension Point is now positioned to grow with confidence—online and off.

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